One day after GoDaddy was announcing same kind of deal, Host Europe Group releases the acquisition of the email marketing platform Sign-up.to. I think with this acquisition Host Europe Group, the European hosting giant, is enhancing their portfolio with the acquisition of a company that help them serve email marketing demand for small sized business.
Email marketing is still one of the most effective tactics in online marketing. From the times I was running our online marketing agency (Vexlan), we learnt how effective email marketing is. Is still weird to see how much effort, time and resources is put in other tactics such as Social Media, when creating and nurturing a email list is so much effective.
It would be great to see how a SaaS company operating the open market is going to integrate into HE and leverage their customer base and at the same time keeping their enterprise clients.