Practices That Are Controversial, But Don’t Directly Affect Google Rankings
Thanks to Ashley Lipman for this week’s guest post!
When it comes to Google rankings in terms of website authority, keep one thing in mind: the way by which things are ranked is in constant flux. It is in constant flux because technology itself is continually changing. This means that certain methods of outreach can be exploited where before such a thing wasn’t possible.
For search engines to keep from getting bogged down by spam and malware of any kind, it becomes essential for them to account for this reality by designing algorithms which shift as the needs of the market do. They, too, are in continuous development.
So with this in mind, there are some things which may at one time have affected rankings but don’t anymore. Additionally, there are things which never did affect rankings, but you may have been told were critical to being at the top of a Search Engine Results Page (SERP). To help set the record straight, following are several practices which, though they may have some controversy surrounding them, won’t affect your Google ranking whatsoever.
You want keywords. Short ones, long-tail ones, diverse ones, trending ones—you want them. And you want to keep your finger continually on the pulse of the market to determine which keywords are more or less effective. But you’ve got to be sure that you put those keywords into play the right way.
You’re not looking to saturate, you’re looking to hit markers that match logarithms that are designed to produce meaningful content when a search is queried. More important than the keywords is the relevancy to the search. So build your content around the keywords; don’t just stuff them in any which way you can.
There are multiple metrics you can use to measure the success of a given SEO campaign run by professional online content marketers as well. ROI is easily measured, as are page views, and even more in-depth user stats.
The Age Of Your Website
It may not seem fair, but it turns out how old your website is won’t really affect how well it is ranked. Again, what matters more to search engines is relevancy. They’re looking for sites which will fulfill the needs of their own users. It doesn’t matter how long a site has been around, provided it matches necessary search criteria.
One thing that helps make a page rank better, rather than age, is the speed at which it loads. If you’ve got a site that takes a long time to perform basic things, you’re going to lose traffic. But if you’ve got a snappy little site that takes users where they want, as they want to go there, you’re likely to keep them there.
The article, “3 Reasons Why Speed Matters When Designing a Website” by Web Design Perth, points out: “Design certainly matters to make an impression, but loading times shouldn’t be overlooked either.” People don’t wait around for a page that takes too long to load!
You may consider a cloud-based update, acquiring free web-based tools for your website that can help strengthen your business by enabling you to be more agile. In terms of security and operational ability, as well as cutting-edge relevancy, there are a lot of collateral benefits following through with cloud solutions might bring, which could free your budget up for more concerted content marketing endeavors.
Content marketing is definitely advisable if you’re seriously trying to increase your rankings. That content should be relevant, useful, readable, likable, shareable, and something which you can post among multiple guest-blogs multiple times. The more evergreen it is, the better. Ensure you focus on content-marketing strategies which have a real effect on your rankings.