Today we’re taking a look at Kimberley Dannettell’s custom t-shirts online shop. See why she chose that name for her business, and why she thinks SEO is a headache noone warned her about before launching. You can see her passion not only for her products but for making the shopping experience simple and friendly for customers.
Person behind the Business: Kimberly Dannettell
Location: Tucson, AZ (USA)
Website Goal: Priority is to get noticed! Then I’d like to make the experience of viewing, selecting and purchasing the designs be as smooth and hassle-free as possible.
Main Market: Casual/Fitness Fashion for ages 20 to 50.
Main Challenge: SEO is a nightmare because it makes it is hard to figure out and get noticed in order to improve sales.
Star Product: Hard question! I love all my designs but my fitness t-shirts are my top movers.
What you wish you’d known before creating a website: How hard it is to launch! The design is easy, and getting the website to actually be seen and searched for is very hard. I also wish I had hired someone to do it for me!
Your Brand Story: I’ve loved design since I was little and have always been a t-shirt and jeans kind of girl. I’ve been in the sign business for 20 years. 2 years ago I opened up a cross-fit gym with my husband after he retired from the military. I was needing a creative outlet so I decided to launch a custom t-shirt shop online. The store is named after my daughter who I affectionately called “monkey face” as a little girl. She was adorable, she had the biggest cheeks and cutest expression as a toddler, so the name stuck!
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