Small Business Spotlight: Tracy Fritz of Faith Soap and Love

in Small Business Spotlight on September 6th, 2017

Today we’re excited to showcase Tracy Fritze of !

Person behind the Business: Tracy Fritze

Location: Hastings, MN (USA)


Platform: Shopify

Website Goal: To gain enough recognition to maintain my little soapy business!

Main Market: Adult women

Main Challenge: Getting customers to find me!

Star Product: The Perfect Man Soap

What you wish you’d known before creating a website: that it pays to spend a bit more for certain platforms

Brand Story:

Faith, Soaps & Love was born out of my desire for a creative outlet, my love of baking, me spending a lot of time shopping for soap online and my faith in God.

How do these things fit together? Well, the creative outlet part I am sure you understand and the shopping part is pretty easy too! How does my love for baking come into play? Well, soaping is actually very much like baking – just a lot less calories!

My faith was an interesting piece to add to this puzzle. It took a while to figure out how to incorporate it but my wonderful husband made me the most amazing stamp to stamp the bottom of all my soaps.

J316 stands for John 3:16 – For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life.

I do not take that soap stamp lightly nor the words it represents. Each soap is hand stamped by the one and only J316 stamp I have. It has stamped over ten thousand soaps over the years! Think of how many people have been blessed with this scripture whether they knew it or not! I love that!

Gradually, I have incorporated my faith into my packaging, many of the names of my products and product descriptions. It is fun finding scripture that matches a scent!

My products aren’t in your face preachy and it is not my intention to be in your face about it. It is more of what I call my silent ministry. It certainly a gateway to conversation when a customer asks me if the J316 is a product number! It could be a great ministry tool for you as well.

All my products are made by me in my Minnesota home. I am a one woman show – I do everything from empty the trash cans to making the soap to mailing out your order!

I do hope you will enjoy your journey through my web store & pray you find the perfect gift you are looking for! Don’t forget to get yourself a treat while you’re here.

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