Today we’ve got an apparel business that has attitude and swagger! Meet the people behind whatzapparel.com !
Person behind the Business: Michael and Stacey Peterson
Location: New Lenox, IL. (Just out side of Chicago) – (USA)
Website Goal: Build brand awareness and e-commerce success
Main Market: Clothing and Apparel for adults and children
Main Challenge: Bring a Brand online while building a store, managing integration with suppliers.
Star Product: We love all our Characters.
What you wish you’d known before creating a website:
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Brand Story: Whatz was created 30 years ago during art class in second grade. Since then, the Whatz family has grown from Birds, to Pigs and lots of other animals. There isn’t an animal that doesn’t live in the Whatz world. Whatz characters bring joy and happiness to our family and we wanted to share that with you. So we created Whatz Apparel Inc.
Whatz Apparel is a brand of clothing and accessories that show off these fun little animals and express their swagger and attitude. The clothing is always comfortable to appeal to people of all ages. Whether you are doing yard work, hanging out with friends, or simply a toddler crawling around, Whatz Apparel is there for you.
Some Swagger & a Little Attitude.
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