We’re excited to present a close look at one of our power users, Susan Nottingham of Nottingham Realty & Rentals, a family owned real estate company that provides property management services for home and condo rentals and sales, as well as house sitting services for Florida beach areas such as Ponte Vedra, Jacksonville and surrounding locations. As you can see, they have a lot on their plate! To top it off, the online real estate market is not only highly competitive in terms of SEO, it is also very dynamic. You see a listing today, which may be gone tomorrow.
All this made for a challenging road ahead when Nottingham Realty & Rentals began using MarketGoo. They were aware there was quite a bit of work to be done and their efforts have paid off! See below to check out the results they got by using our tool and dedicating time every week to implement the recommendations and optimise their site.
So what tasks and recommendations did ponte-vedra-florida.com get, that supercharged its search engine optimisation? Our SEO and web optimisation tasks are tailored to each site’s needs, so this real estate site got a mix of keyword suggestions to capture local traffic, optimise images, recommendations on how to get quality backlinks, and step by step instructions on how to optimise each page differently depending on what audience it was targeted at. Additionally, how to get listed on directories, recommendations on social profile optimisation, and on site content improvement all contribute to getting a site like this noticed by search engines.
One of the great byproducts of a well optimised site is that it directs more business leads to your site, reduces any reliance on paid ads, and gives you a leg up in regards to your competitors (also, they’ll never know you’re monitoring them through MarketGoo!). Nottingham Realty saw these improvements.
As you can see, change did not happen overnight, but optimising for search engines has had a very positive impact on Nottingham Realty & Rentals site. If you’re in the real estate industry, it’s a no brainer – you need to be on top of SEO. If you’re in a different, competitive industry, now is the time to start keeping tabs on your competitors, increasing your results in search engines, and learning while using a tool like MarketGoo that strives to make each recommendation and optimisation task easy to understand and implement. Try it free for 10 days now!