Attorneys have traditionally depended on word-of-mouth and referrals to gain most of their business, but now the internet is playing a larger role, especially among the younger 18-24 set, who are more likely to search for an attorney and legal help online. So how does a one man shop take on the big guys in the shark tank that is New Jersey? For starters, making his website a huge lead magnet!
Person behind the Business: Alan Peyrouton, Criminal Defense attorney.
Location: Hackensack, NJ (USA)
Website Goal: To be the highest ranking and fastest ever organic growing site.
Main Market: People accused of committing crimes in the state of NJ.
Main Challenge: A lot of competition. There are a couple hundred attorneys who do what I do. They have teams of lawyers, and I am a solo. But I love being the underdog.
Star Product: My skill set. My dedication, passion, preparation, intensity, competitiveness and did I mention passion?
What you wish you’d known before creating a website: I wished I had known that I could have saved precious time (years) and tons of money by learning to do this on my own. I wasted too much time and money on losers who did not know a single thing about SEO but were excellent ConArtists.
Your Brand Story: 95% of solo attorneys fail. I am in the top 5% who succeeds.
Alan uses MarketGoo to optimize his site for search, try us out below: