by wencesgin CEO Blog

The Complexity of the SMB Marketing/Operations Universe

We are a vendor in SMB universe. This means that we are highly attracted by the volume of SMBs we are likely to serve and impact. A wonderful market by numbers with millions of potential users usually underserved that are digging into this digital transformation and online world. There are hundreds of different vendors and […]

by wencesgin CEO Blog

2017, the year of Product at MarketGoo

2017 is almost gone at MarketGoo and what a ride it has been! Last year I made some bets for 2017 that we have mostly fulfilled: New product with improved UX, new partnerships and profit growth. We measure our success not only by economic means. Our MRR kept growing but slowed down a bit, while our Product […]

by wencesgin CEO Blog

Reflections on Content as a Marketing tool for SaaS companies

Software as a Service (SaaS) is an incredibly interesting and dynamic industry – however it suffers from a reputation of being ‘boring’ when it comes to the content marketing practises associated with it- dense whitepapers, too much blatant sales-y content, too-little too-late infographics with stats that are hard to care about, and many more issues […]

by wencesgin CEO Blog, Goo Life

2016 at MarketGoo: an intense year in retrospect

2016 is gone and it’s very interesting to use the natural conclusion of the year to put things into perspective. It’s been a great year for MarketGoo – but this is the usual fluff content you read all over the place at this time of year, don’t you? It’s quite easy to just focus on […]

marketgoo looks back on 2016
by wencesgin CEO Blog, Goo Life

Nine years an Entrepreneur

— Advice for the young at heart Soon we will be older                       When we gonna make it work? … — Tears For Fears   Yesterday was the 9th birthday of the first company I created. Actually I co-founded it with my partner-in-crime and current CTO […]

entrepreneurial lessons
by wencesgin CEO Blog

Web Hosting’s Image Problem

By all accounts, a good majority of web hosters don’t have a stellar reputation among clients. Three years ago, WHIR told us the main reasons they get a bad rap, which merit revisiting since they are still largely valid:  Customer service and support – in our [unscientific] research, the most common complaints are by far and large about […]

web hosting industry
by wencesgin CEO Blog

How Free Marketing Tools help Hosting Companies & SMBs grow their Business

While wrapping up our participation in HostingCon 2016, I got to revisiting our Recap of the WHD event this past April. We have some new insights and conclusions after HostingCon which I will share soon; today I want to share the presentation I did during WHD because it remains relevant and serves as a good refresher on […]