How Mijndomein reduces churn and boosts engagement with SEO tools
Category
Hosting
Founded
2003
partner since
2019
HQ
Netherlands
Customers
200k+
Ownership
Privately Held
The Challenge
Mijndomein’s goal was to continuously reduce churn & increase engagement with its products. Achieving this required solutions that could show clear business impact. At the same time, it was clear that differentiating the solution would be difficult in a market where SEO was seen as a necessary commodity but also involving highly opaque processes.
The Outcome
marketgoo quickly became part of Mijndomein’s customer lifecycle, reaching 100% of new signups, supporting renewal rates, and leading to a substantial increase in customer retention, particularly among high-value accounts. To date, the partnership has generated over €1 million in revenue, making it a meaningful driver of growth and differentiation.
Why Mijndomein Chose marketgoo
When evaluating SEO solutions, Mijndomein needed more than just another add-on. They were looking for a tool that could both strengthen their product offering and support their goals of reducing churn and improving engagement.
marketgoo stood out because of its ease of use. The intuitive interface and straightforward setup made it approachable, unlike other tools that often overwhelm users. This accessibility allowed Mijndomein to deliver real value to customers while ensuring the solution contributed directly to business performance.
The Proof is in The Numbers
The partnership with marketgoo has delivered tangible business results for Mijndomein. The SEO tool now reaches every new signup, contributes to renewal rates, and shows strong adoption and a substantial
increase in customer retention. Combined, these efforts have generated more than €1 million in revenue, reinforcing the tool’s role as a growth driver.
Equally important has been the collaboration behind the numbers. From integration to ongoing campaigns, marketgoo has worked side by side with Mijndomein to improve processes and explore new opportunities, ensuring the partnership continues to add value over time.
Data Integration for Future Growth
The foundation of the partnership remains strong. Mijndomein continues to see marketgoo’s SEO bundling approach as a unique and valuable proposition.
- The tool’s straightforward, wizard-style configuration still sets it apart from competitors and ensures customers can easily benefit from it.
- Building on this success, the next step is a data integration initiative, which will enhance decision-making and open up new opportunities for customer engagement and growth.
