Our why is to build a company with a unique Culture, that creates impactful digital products.
Providing Web Presence Providers with SEO solutions that they resell.
It's just the Co-Founders Wences & José Miguel, with Roberto in Sales. We acquire our very 1st marketgoo users.
Jaime joins the team
Head of Engineering
Larissa joins the team
Head of Marketing
David joins the team
Head of Product
Pedro joins the team
Diego joins the team
Earl joins the team
Partner Success Manager
We enter Phase 2 of our Culture phases
Óscar joins the team
We start shaping our marketgoo Operating System (mOS)
We enter Phase 3 of our Culture phases
We launch our Self-set Salaries experiment
María joins the team
Grisel joins the team
Miguel joins the team
Óscar joins the team
Óscar J. Baeza
Démian joins the team
Sonia joins the team
Joan joins the team
Oscar joins the team
Fernando joins the team
Elisabeth joins the team
Luis joins the team
Proud of What We Do 💪
We take pride in our work and feel rewarded through the challenges we take on and the quality we deliver.
Working on a Dream 💭
We commit to projects that power our freedom and wellbeing.
Reach for the Stars ✨
We aspire to be a high performing group that takes on challenges.
Deep Trust 💙
We fully trust each other to be vulnerable and completely honest (without being jerks).
Our Guiding Principles
Stay Hungry 🍖
Don’t let the good times hypnotize you, don’t forget that you always need to be persistent and seeking improvement and growth.
Always be Learning 🦉
Seek wisdom growth as a team and individually.
Collaborate Effectively 🎼
Communicate & listen, be vulnerable and have empathy. Be passionate about your ideas without being overly attached, embrace simplicity & be proactive.
Strive for Autonomy, Ownership, Humility & Trust 💯
Be a self-starter who adheres to rigorous standards, be open to ‘disagree and commit’, embrace and drive change and accountability.
“The author chronicles a family business: a manufacturing company in 1980’s Brazil, that created an amazing Culture, eliminating bureaucracy and unneeded middle management. This was, and still is, a revolutionary achievement. If your startup’s values include trust and radical honesty, this is your book.
It Doesn’t Have to be Crazy at Work
Jason Fried & David Heinemeier Hansson
“The guys from Basecamp know that work should be something beyond a soul crushing time-suck. This no- fluff book guides you on being calmer, more productive and prioritizing your team’s wellbeing while reclaiming your time.”
“Learn from a simple but powerful company operating system that will give your leadership team more focus and enable you to effectively tackle issues and optimize people, processes, execution, management, and communication. We developed our own marketgoo Operating System based on this book.”
Going fully remote was nice, but the real benefit was in going fully asynchronous. Here are a list of the benefits we've seen at @Gumroad:— Sahil (@shl) January 29, 2020
A thread 👇🏽
Good communication in a remote team:— Alex 🌚 (@alexmuench) December 19, 2019
* Write status updates
* Communicate the obvious
* Format your writing effectively
* Confirm decisions to move them forward
* Offer conclusions in long discussions
* Make decisions transparent
* Take initiatives and deliver on your promises
How to thrive as a #remote worker— Ryan Law (@thinking_slow) January 24, 2020
1/ Be nosy as hell.
Remote work can obscure the "big picture" view of your company, so read every public doc, spreadsheet, email and Slack thread. Leave unsolicited opinions in areas that interest you, or where you can add value.
Chuleton is a large steak. We say we run on chuletón-based technology, an inside joke about how the offer of a delicious feast once propelled our Devs to massively overdeliver.
Somos la p**** pero no tenemos ni p*** idea
Translates into something like “We are f****ing great, but we are clueless”. We say it a lot because it’s important to be both humble and confident – and for us to know when to be which.
We’ve never believed in spending ‘just because we can’. We are a lean team with plenty of resources that we choose to invest wisely.
During every quarterly meeting, we each say a word that describes how we feel at that moment, coming into the meeting. A lot of us have said ‘expectante’ (expectant) and even after 6 years, at least one person always chooses that word.
Are we there yet?
This is a phrase we use to remind ourselves how far we’ve come, and also the journey we still have left to travel – have we arrived?
What Could Go Wrong?
No matter how great things are going, we need to understand and prepare ourselves for a worst case scenario. Sometimes when we’re discussing a move or project, we dedicate time to forecasting unfavourable scenarios.
A long time ago, a young and naive Yaye (our CRO) shared an article to our learning channel without explaining why he thought it was valuable or useful, and the burns came swiftly and mercilessly in the form of What’s the Learning Yaye?
mOS - marketgoo operating system
Where we Work
We are 100% remote! We currently have no office, but once upon a time we did have one in Madrid. In total we had 4 different office locations.
Many people work from home. We have a budget to outfit your home office. Please get a good chair and a good desk.
From coffee shops
Some of us choose to work from coffee shops or other third spaces. When you’re on cafe wifi, please be mindful of security.
From a coworking space
A few of us enjoy working from a coworking space and the opportunity it provides to network and be part of a community. We offer a €200/month for this setup.
As a new Gooer, you’ll be provided with 2 checklists that you should review and complete. Additionally, in the Culture section of our Notion workspace, you’ll see there are all the tools you need to set up (and how to access them) an explanation on how we do things at marketgoo, and a Who’s Who section so you can put a face to the people you’ll be communicating with!
Meetings held on a fixed basis in the calendar and compulsory for team members to attend are the Quarterly and Annual Meeting Pulse, and for the Leadership Team, the Bi-Weekly Meeting Pulse. These follow a strict Agenda that is shared beforehand, and is available on the mOS section of our Notion workspace.
Meetings held on an spontaneous basis as consequence of daily work needs should observe the following:
- All employees have 22 working days per worked year in addition to national/local holidays.
- Madrid Holidays are considered “off-days” for most employees regardless of from where there are working. If you want to observe your local holidays, let your team know!
- Due to our Goompleaños policy every employee also has their birthday as an “off-day”.
- If an employee misses a holiday or a Goompleaños due to a compressed working week, they can take a substitute day as time off. Employees who want to take their substitute day must inform their manager and team mates.
- We encourage you to not take more than 2 weeks holiday outside of July and August, when the market and company has less activity. The rest can be spent freely along the year.
- If you need flexibility vacations to match your personal needs, talk with your team manager.
- Talk with you team manager at least 2 months before to fix your dates in the company calendar and adapt the company plans for these dates. If you cannot find such anticipation, then at least 1 week notice is needed.
- Also talk with your teammates to be sure somebody remains in charge of urgencies or unexpected problems during vacations (don’t leave all during the same days).
- Make sure you put your availability online on the marketgoo calendar and that you set yourself “Busy” so no one accidentally books you for a meeting.
- Your vacations are yours. Enjoy and disconnect.
- Turn off your notifications and set up an “I’ll be off email” so any external stakeholder will be warned. If you are needed due to an urgency your manager or team mates can call you.
- Be flexible. Your manager will always try to fulfill your needs, but sometimes it’s not possible due to the team organization.
- You manager and team mates will always try to respect your days off, but let them know how to locate you in case of an emergency.
- Before leaving talk with your teammates and explain to them anything remarkable about your projects. This will minimize the chances of disturbing you during your vacations.
OKRs (Objective & Key Results)
Our past retreat locations
A Coruña, Spain
To see more tools used by specific teams, visit their section on our Notion workspace.
Notes on a Culture
Our Founder’s Blog
Our Culture Blog
Recap of some our our past Retreats
Some curated moments
Our B-Reel of day to day happenings!
“Sharing your fears and challenges with like-minded people who are also going through something similar is one of the best tools to prevent and overcome burnout and validate assumptions.”
“‘I’m not the owner of the culture,’ marketgoo founder and CEO Wences Garcia says. “It’s the team together that is creating the culture of the company and the values we want to reinforce.'”
“I felt we were a success as a company even before we turned a profit. It’s a matter of defining success. Today, we are successful margin-wise but our culture and model was a success even before!”
“The Founder needs to be on top of Culture from the beginning that’s why I also self-style as Head of Culture — I see it linked to our Business Objectives and Values.”
Hace 1 año, se unieron al equipo @GriselMatos5 @Marybass @TonoPeleteiro como #juniordevs y han aportado muchísimo🔥. En el video Grisel nos cuenta sobre su experiencia y @jaime_mmp recalca por qué son tan valiosos los juniors para el equipo: https://t.co/PG7kqj7sJ1 #CodeNoobs— marketgoo (@mktgoo) June 5, 2021
Ya mismo comienza @CodeNoobs, el evento por y para juniors 🔥 Nuestros compañeros @jaime_mmp y @pedroj_parra nos contaron por qué apostamos por los juniors y cómo trabajamos con ellos. No te pierdas el video completo: https://t.co/98Hwkeefov #CodeNoobs #juniordevs pic.twitter.com/CSWLqKNwmO— marketgoo (@mktgoo) June 5, 2021
El diseño de 5 fases con condiciones y beneficios que tiene @mktgoo les permite tener su visión clara y saber , cuando llegue el momento que los objetivos se están cumpliendo #ESO2019 pic.twitter.com/2KifA7A2eR— soficalleprieto (@soficalleprieto) December 14, 2019
Me encantan las empresas que organizan el trabajo para que se adapte a la forma de vida del equipo, como los casos de @mktgoo y @minimalismbrand , y no al revés. Nunca dejes que te digan cómo debes gestionar a tu equipo. #ESO2019 pic.twitter.com/i6PZcJYbqx— Corti 🚀 (@josek_net) December 14, 2019
Somos la ***** pero no tenemos ni **** idea. Gran lema de @wencesg #ESO209 #SinOficina pic.twitter.com/DMQlZ6jkZH— Santiago Alonso 💬 (@salonsoweb) December 14, 2019
Being a fully-remote company for almost a year now. Two weeks per year we celebrate our team retreats. A week for bonding and reflection. Under lock-down, we are doing a two-day event using @HeySummit We've missed each other but that is not a stopper for us to adapt and progress pic.twitter.com/Q32yJofCVv— Wences Garcia (@wencesg) April 2, 2020
Hoy deberíamos estar cogiendo aviones para juntarnos todo el equipo en algún lugar del país.— David Roch (@davidrochg) March 30, 2020
Haremos un retreat virtual desde casa.
Ni un ápice de queja, estamos todos bien y el proyecto también. Ganas de achucharnos fuerte pronto, eso sí. pic.twitter.com/L5at1tx7Ur
Find a company that knows you better than yourself.@mktgoo - "Say no more"— Earl Cruz (@edgecroix) January 7, 2020
Thanks for the birthday stash 😆 💙#Goolife #remotelife #marketgoo #culture pic.twitter.com/X999xidDRC
As a company founder I’ve lived through years of frustration and feelings of lack of control until I discovered the existence of the Visionary & Integrator roles via @EOSWorldwide.— Wences Garcia (@wencesg) April 14, 2021
This concept completely changed my working life!
En 2015 vi cómo @peldi explicaba su programa de “profit sharing”. Me parecía que un reparto de beneficios cuando la fase vital de la empresa lo permitiese podría alinear nuestros intereses.— Wences Garcia (@wencesg) March 3, 2021
2020: hemos repartido un total de 120K EUR en profit sharing en @mktgoo >
Ni somos una startup, ni nos valen la mayoría de vuestras lecciones de tinte generalista, ni creemos que haya que ser gigantes para crear impacto, ni siquiera nos identificamos con un territorio, somos ambiciosos pero humildes, vamos rápido y despacio ...— Wences Garcia (@wencesg) December 2, 2020