marketgoo

Culture is Deliberate

Our DNA

Our Why

Our why is to build a company with a unique Culture, that creates impactful digital products.

Our What

Providing Hosting Providers with SEO solutions that they resell.

Milestones

June 2012

It's just the Co-Founders Wences & José Miguel, with Roberto in Sales. We acquire our very 1st marketgoo users.

February 2014

Jaime joins the team
Jaime Muñoz

Head of Engineering

March 2014

Larissa joins the team
Larissa Murillo

Head of Marketing

October 2015

David joins the team
David Roch

Head of Product

December 2015

Pedro joins the team
pedro-parra-marketgoo
Pedro Parra

Front-End Engineer

June 2017

Diego joins the team
Diego Pascual

Front-End Engineer​

March 2018

Earl joins the team
earl-cruz-marketgoo
Earl Cruz

Partner Success Manager

May 2018

We enter Phase 2 of our Culture phases

December 2018

Daniel joins the team
Daniel-marketgoo
Daniel Ordax-Avecilla

Backend Engineer

Yaye joins the team
Yaye Caceres

Growth Manager

Óscar joins the team
Óscar Otero

Product Designer

Sebastian joins the team
sebastian kruger
Sebastian Kruger

Head of Partnerships

March 2019

We start shaping our marketgoo Operating System (mOS)

December 2019

We enter Phase 3 of our Culture phases

March 2020

We launch our Self-set Salaries experiment

June 2020

María joins the team
maria-blanco-marketgoo-engineer
María Blanco

Frontend Engineer

Grisel joins the team
Grisel-Matos-marketgoo-engineer
Grisel Matos

Frontend Engineer

August 2020

Antonio joins the team
Antonio-Peleteiro-marketgoo
Antonio Peleteiro

Backend Engineer

October 2020

Miguel joins the team
miguel-romero-marketgoo
Miguel Romero

Frontend Engineer

November 2020

Vaughn joins the team
vaugh-liley-marketgoo
Vaughn Liley

Head of Sales

December 2020

Antonio joins the team
https://media-exp1.licdn.com/dms/image/C4D03AQEZbJrIQWNkbA/profile-displayphoto-shrink_200_200/0/1516855820813?e=1615420800&v=beta&t=-t0Zsu9UJr6Dr_7bbZ978T9b829cGdDdAJpcZEbEgvU
Antonio Rull

Product Manager

Our Values

Proud of What We Do 💪

We take pride in our work and feel rewarded through the challenges we take on and the quality we deliver.

Working on a Dream 💭

We commit to projects that power our freedom and wellbeing.

Reach for the Stars ✨

We aspire to be a high performing group that takes on challenges.

Deep Trust 💙

We fully trust each other to be vulnerable and completely honest (without being jerks).

Our Guiding Principles

Be Flexible ⚡

Embrace and drive change.

Stay Hungry 🍖​

Don’t let the good times hypnotize you, don’t forget that you always need to be persistent and seeking improvement and growth.

Always be Learning 🦉​

Seek wisdom growth as a team and individually.

Disagree & Commit 💯​

Communicate and listen, be vulnerable and have empathy. Be passionate about your ideas without being overly attached to them.

End-User in mind 🙋‍♂️​

The value we provide doesn’t stop at the Partner – we serve those who serve end-users and aim to satisfy them both.

Embrace Simplicity ☕​

Peel away the unnecessary, redundant or low-value layers and strive for simplicity.

Influences

Books

Maverick
Maverick

Ricardo Semler

“The author chronicles a family business: a manufacturing company in 1980’s Brazil, that created an amazing Culture, eliminating bureaucracy and unneeded middle management. This was, and still is, a revolutionary achievement. If your startup’s values include trust and radical honesty, this is your book.

It Doesn’t Have to be Crazy at Work
It Doesn’t Have to be Crazy at Work

Jason Fried & David Heinemeier Hansson

“The guys from Basecamp know that work should be something beyond a soul crushing time-suck. This no- fluff book guides you on being calmer, more productive and prioritizing your team’s wellbeing while reclaiming your time.”

Traction
Traction

Gino Wickman

“Learn from a simple but powerful company operating system that will give your leadership team more focus and enable you to effectively tackle issues and optimize people, processes, execution, management, and communication. We developed our own marketgoo Operating System based on this book.”

People

Tweets

Glossary

Chuleton is a large steak. We say we run on chuletón-based technology, an inside joke about how the offer of a delicious feast once propelled our Devs to massively overdeliver.

Translates into something like “We are f****ing great, but we are clueless”. We say it a lot because it’s important to be both humble and confident – and for us to know when to be which.

We’ve never believed in spending ‘just because we can’. We are a lean team with plenty of resources that we choose to invest wisely.

During every quarterly meeting, we each say a word that describes how we feel at that moment, coming into the meeting. A lot of us have said ‘expectante’ (expectant) and even after 6 years, at least one person always chooses that word.

This is a phrase we use to remind ourselves how far we’ve come, and also the journey we still have left to travel – have we arrived?

No matter how great things are going, we need to understand and prepare ourselves for a worst case scenario. Sometimes when we’re discussing a move or project, we dedicate time to forecasting unfavourable scenarios.

A long time ago, a young and naive Yaye (our CRO) shared an article to our learning channel without explaining why he thought it was valuable or useful, and the burns came swiftly and mercilessly in the form of What’s the Learning Yaye?

mOS - marketgoo operating system

Remote-First

Where we Work

Office

We are 100% remote! We currently have no office, but once upon a time we did have one in Madrid. In total we had 4 different office locations.

From home

Many people work from home. We have a budget to outfit your home office. Please get a good chair and a good desk.

From coffee shops

Some of us choose to work from coffee shops or other third spaces. When you’re on cafe wifi, please be mindful of security.

From a coworking space

A few of us enjoy working from a coworking space and the opportunity it provides to network and be part of a community. We offer a €200/month for this setup.

We’re in different cities

Map of remote work locations at marketgoo

Onboarding

As a new Gooer, you’ll be provided with 2 checklists that you should review and complete. Additionally, in the Culture section of our Notion workspace, you’ll see there are all the tools you need to set up (and how to access them) an explanation on how we do things at marketgoo, and a Who’s Who section so you can put a face to the people you’ll be communicating with!

Meetings

Meetings held on a fixed basis in the calendar and compulsory for team members to attend are the Quarterly and Annual Meeting Pulse, and for the Leadership Team, the Bi-Weekly Meeting Pulse. These follow a strict Agenda that is shared beforehand, and is available on the mOS section of our Notion workspace.

Meetings held on an spontaneous basis as consequence of daily work needs should observe the following:

Policies

Team Assistant

OKRs (Objective & Key Results)

Cadence

Cycles
Bi-Weekly
Quarterly
Yearly

Rituals

Retreats

Our past retreat locations

October 2016

Menorca, Spain

April 2017

Aldán, Spain

October 2017

Xátiva, Spain

April 2018

A Coruña, Spain

October 2018

Cascais, Portugal

April 2019

Aldán, Spain

October 2019

Cadiz, Spain

Phases

Tools

To see more tools used by specific teams, visit their section on our Notion workspace.

Notes on a Culture

Our Founder’s Blog

Our Culture Blog

#GooLife

Recap of some our our past Retreats
Some curated moments
Our B-Reel of day to day happenings!

Interviews

“Sharing your fears and challenges with like-minded people who are also going through something similar is one of the best tools to prevent and overcome burnout and validate assumptions.”

“‘I’m not the owner of the culture,’ marketgoo founder and CEO Wences Garcia says. “It’s the team together that is creating the culture of the company and the values we want to reinforce.'”

“I felt we were a success as a company even before we turned a profit. It’s a matter of defining success. Today, we are successful margin-wise but our culture and model was a success even before!”

“The Founder needs to be on top of Culture from the beginning that’s why I also self-style as Head of Culture — I see it linked to our Business Objectives and Values.”

Presentations