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SSL detection as a boost to your SEO – Product Update: January 2015

in Product Update on January 16th, 2019

Security is a top priority for search engines, which want to make sure that users access safe websites. Google is taking into account whether these sites use encrypted connections as a signal in the search ranking algorithm. That’s the reason why SSL detection is a critical step to boost SEO ranking.

Over the years, Google has promoted a more secure web to provide a better browsing experience for users. Gmail, Search, and YouTube have had secure connections for some time, and HTTPS URLs have also started getting a slight ranking boost in search results last year. In Google’s words, as a natural continuation of this, the company is currently adjusting its indexing system to look for more HTTPS pages:

We’re excited about taking another step forward in making the web more secure. By showing users HTTPS pages in our search results, we’re hoping to decrease the risk for users to browse a website over an insecure connection and making themselves vulnerable to content injection attacks.

So how will our detection work? From now on, marketgoo’s products will detect whether your website is using a valid SSL certificate or not. We will also tell you why it’s not valid even though you have one (maybe it has expired or it does not match the domain of the site).

ssl detection screen freewebsitereport

We believe this new feature will add an immediate benefit for the user. Not only giving an important boost to the SEO ranking but also because visitors trust safe websites more. Adopting it will improve the user experience when asking for personal or payment data, for example.

But it also becomes a great business opportunity for our partners. Taking into account they offer SSL certificates within their product portfolio it is a clear up-sell path from our solutions.

Furthermore, we have worked on adding new tasks with deep explanations to our tool:

  • Using Facebook Ads to promote your website. Take advantage now that the social network allows you to create highly customizable ads to fulfill your marketing goals in a very cost effective way.
  • Improving your internal linking. This is important for search engine optimization and also enhances your website’s user experience.

And last but not least, we have changed our About page on our website. Come meet us and say hi 🙂

Go ahead and try out marketgoo. Optimising your site and growing your business is just a few clicks away!

Feel free to make any comments and suggestions. Your feedback is what makes us better.

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Head of Product