by wencesgin CEO Blog

Reflections on Content as a Marketing tool for SaaS companies

Software as a Service (SaaS) is an incredibly interesting and dynamic industry – however it suffers from a reputation of being ‘boring’ when it comes to the content marketing practises associated with it- dense whitepapers, too much blatant sales-y content, too-little too-late infographics with stats that are hard to care about, and many more issues […]

by wencesgin CEO Blog, Goo Life

2016 at MarketGoo: an intense year in retrospect

2016 is gone and it’s very interesting to use the natural conclusion of the year to put things into perspective. It’s been a great year for MarketGoo – but this is the usual fluff content you read all over the place at this time of year, don’t you? It’s quite easy to just focus on […]

marketgoo looks back on 2016
by wencesgin CEO Blog, Goo Life

Nine years an Entrepreneur

— Advice for the young at heart Soon we will be older                       When we gonna make it work? … — Tears For Fears   Yesterday was the 9th birthday of the first company I created. Actually I co-founded it with my partner-in-crime and current CTO […]

entrepreneurial lessons
by wencesgin CEO Blog

Web Hosting’s Image Problem

By all accounts, a good majority of web hosters don’t have a stellar reputation among clients. Three years ago, WHIR told us the main reasons they get a bad rap, which merit revisiting since they are still largely valid:  Customer service and support – in our [unscientific] research, the most common complaints are by far and large about […]

web hosting industry
by wencesgin CEO Blog

How Free Marketing Tools help Hosting Companies & SMBs grow their Business

While wrapping up our participation in HostingCon 2016, I got to revisiting our Recap of the WHD event this past April. We have some new insights and conclusions after HostingCon which I will share soon; today I want to share the presentation I did during WHD because it remains relevant and serves as a good refresher on […]

by wencesgin CEO Blog

Our Recap of MarketGoo at WorldHostingDays 2016

MarketGoo at WorldHostingDays 2016 Global It’s been a few days after we returned from attending the WorldHostingDays 2016 Global event held in Rust, Germany. I still remember the early days of this event back in 2006 in Cologne. A lot has changed but the original idea and good execution remains a part of the WHD brand. It’s […]

Our WHD Recap