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Review: Rikstone Amplifiers

in Case Studies, eCommerce, Local. Last Updated on February 1st, 2023

We have many marketgoo users that operate in the electronic devices industry and are looking to improve their online visibility in this market which caters to demanding hobbyists and professionals alike. Rikstone is a Finnish company that manufactures, modifies, repairs and maintains tube amplifiers and the corresponding effect devices.

Today we’re looking at how Risto Kivioja improved his site’s visibility using marketgoo for Risto’s site, Rikstone Amplifiers,  is a very useful resource for amplifier enthusiasts, as well as a place to go if you are in the market for a tube amplifier.

SEO for Electronic Devices

To understand the SEO challenges that sites like Risto’s face, let’s see what makes electronic and sound devices websites unique:

  • Many have a store and other eCommerce elements that need to be optimised
  • They have a high competition for product keywords
  • Many competitors invest in paid ads
  • Page 1 of the SERPs is often dominated by review sites, or Amazon listings
  • They may need to optimize for local search as well

So how did an SEO Tool like marketgoo for help Risto get real SEO results? Keep reading!

User Profile

  • Using marketgoo for: 2,5 years 
  • # Sessions in marketgoo: 80-100
  • # Keywords tracked in marketgoo: 15
  • # Competitors tracked in marketgoo: 4

Website Platform: WordPress (using sitebuilder)


# of keywords in Top 10 Google Results

Before: 0

After: 2

# of Ranked Keywords

Before: 2

After: 28

# of Backlinks

Gained +46 new backlinks

  • The most valuable features of marketgoo for Risto are the keyword tracking and competitor analysis.
  • He uses Google Analytics to complement marketgoo’s Report

marketgoo has helped me make pages more visible by giving me tools for optimization, analysis, keywords etc.

  • The site’s traffic has increased +100% since he began optimising with marketgoo
  • Rikstone has not needed to invest in Paid Search Ads.

The Keys: fixing technical errors and creating quality content

  • Risto used marketgoo’s personalised SEO plan to optimize his website focusing on priority tasks first.
  • He has solved (and is continuing to solve) technical SEO errors and has optimised many individual pages on his site for specific keywords.
  • The site links to free DIY content focused on providing quality information and educating the visitor.
  • He has a presence on instagram and understands that his audience is looking for visuals of the amplifiers –  and offers just that. These images also appear in search results.
  • Risto makes it easy for site visitors to contact him, even offering a Whatsapp contact.

I am satisfied with marketgoo, especially lately when I have used more time to learn its features.

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