Your 3 Holiday SEO Priorities
Success with Local SEO means focusing on specific guidelines and making yourself easily searchable by potential customers and available through all online channels!
Social plays a big role for small businesses, but during the Holidays it’s even more important to supercharge your social profiles, follow hashtag trends, and make sure your reach is amplified on each platform!
It seems like we’re obsessed with Keywords at marketgoo, but that’s only because we have seen the difference that well chosen and well placed keywords can make to a site’s success!
If you have a brick and mortar store you and want to see foot-traffic, make sure you have these basics covered!
Contests are a simple way to get more visibility. Facebook and Instagram are the best platforms to run a contest.
Branded hashtags help spread the word about your business, find and engage with content by your followers and promote your own holiday campaigns.
Offer giveaways, rewards or discounts just for your social media followers. This way you can also track real engagement your social profiles are getting.
Go to our Holiday SEO checklist below to find further instructions.
Christmas and Holiday Keywords
Follow these two steps and you’re on the right path!
1. Focus on what you already rank for
You already know the blog posts and sections of your page that get the most traffic. If you don’t, get on Google Analytics stat!! Hijack these by updating content to make it relevant to the 2017 holidays.
Additionally, review your data from 2016: where did most of your traffic and purchases come from? Work on maintaining that success and building on it.
2. Use holiday specific keywords
We suggest creating a holiday specific landing page or section within your site that can focus on season keywords. Link to this page from within your site, and look for others to link to it as well.
Go to our checklist below to find more information on how to do this.
Need help keeping up with Holiday SEO?
Start improving rankings and getting more traffic to your website before the year is up!
Annual Billing 20% discount
Want to see all those items checked off?
marketgoo can help you do it!
Optimizing your site for the Holidays
If you have an e-commerce store, watch this video for more tips: