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SEO Statistics

Persuasive stats you should know.

50%

Half of small businesses in the US that maintain a company website do not engage in SEO, which lowers their odds of being found online. Source.

54%

of small businesses plan to invest in improving their websites this year. Source.

66%

Of Small Business Owners say that finding new customers is a top concern. Source.

38%

Of surveyed respondents wrongly believe keyword stuffing is a good thing. Source.

72%

Of consumers who did a local search visited a store within five miles. Source.

86

The average local business in Position 1 in Google Local rankings has 86 citationsSource.

47%

Of small business owners handle marketing efforts on their own. Source.

65%

of domains ranking for high- volume keywords are HTTPS Source.

57%

Of the small businesses that currently do SEO, 57% focus on onsite optimization and local search optimization, while only 25% say they create quality content that earns links. Source.

12%

Incorrectly think it’s okay to publish duplicate content that has been copied and pasted from another website or page. Source.

10

Consumers read an average of 10 online reviews before feeling able to trust a local business. Source.

41%

of questions have featured snippets on search results. Source.

5x

Organic SEO is about 5.66 times better than paid search ads. Source.

21%

Don’t know how important blogging and content creation is to SEO. Source.

70-80%

Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. Source.

80%

80% of 13–21-year-olds (survey respondents) use Google more than 3 times per day. Source.

16%

of SMBs have begun the process of purchasing SEO services on a website or app and then abandoned the process. Source.

54%

of SMBs say they rely on in-house efforts for SEO Source.

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