How marketgoo helps power Spain’s leading digital marketing agency
Category
Agency
Managed Services
Founded
1967
HQ
Madrid, Spain
Employees
280+
Customers
70.000
Annual Revenue
EUR 49.206k
Ownership
Privately Held
The Overview
BeeDIGITAL initially needed a partner to help their Account Managers identify, analyze, prioritize, execute, and explain to the customer the tasks that were being done to improve their websites’ SEO performance.
With marketgoo’s SEO products, BeeDIGITAL was able to quantifiably improve client satisfaction and retention, as well as optimize costs by decreasing time spent on calls with individual client accounts.
Making Customers More Successful is The Key
BeeDIGITAL was looking to overcome a few challenges with marketgoo’s help:
Sales Reps
Sales Reps were spending a considerable amount of time manually sourcing leads which had a low level of segmentation and were of varying quality.
Prospect Pain Points
They did not have a clear, definitive list of individual website ‘pain points’ for prospective clients, and had a hard time creating well targeted campaigns or identifying which of their products would be a good fit for the prospect.
Account Managers
Account Managers were spending a lot of time personally explaining website progress and results, besides addressing client needs, questions and concerns regarding their website.
An automated SEO report is sent out monthly, and it validates the work we’ve done for the client by showing clear progress each month. This has helped improve client retention.”
The Outcome 🚀
Partnering with marketgoo not only helped BeeDIGITAL overcome their challenges, it also had a positive effect on customer loyalty, lead generation, their value proposition and resource optimization.
- Customer loyalty: Not all account managers have extensive SEO knowledge, and they use the marketgoo SEO report* to engage in successful consultative service, identifying the exact pain points that clients have based on their website’s SEO status. Then they can propose and execute tasks to improve the SEO performance of our customers’ websites.
- Fulfillment: The fulfillment team can successfully serve a client with a clear picture of where their websites need the most help.
- Differentiation: the website report is an effective differentiator between BeeDIGITAL’s tiered plans.
- Lead Segmentation: BeeDIGITAL uses marketgoo to run massive scans on lead lists. This enables them to easily detect and segment leads, reducing the need for manual or rote work from the Sales Reps and ensuring high quality leads that truly fit their niche.
- Lead Generation: the BeeDIGITAL website offers awhite-labelled free SEO reports to generate leads.
* This report is customised by BeeDIGITAL via our API and does not refer to the Free Website Report you see in marketgoo’s lineup.
The Proof is in The Numbers 🔎
- Time Savings: Sales Reps would spend up to 2 hours a day sourcing and segmenting lead lists. With marketgoo as one of the main tools being used for segmentation, that process is automated and Sales Reps can focus on making more sales calls.
- Meaningful calls: before integrating marketgoo as one of the main tools used to segment their potential market, Sales Reps had 35% meaningful calls (calls over 1 minutes) with prospects, and afterwards it went up to 65% meaningful calls.
- Lower overhead: There is less work for account managers thanks to the monthly website SEO report, bringing down the average time they spend on each client to 15 minutes per month.
- Client Retention: The Monthly Report doubled client retention.
What’s Next In The Partnership? 🤝
BeeDIGITAL is currently studying new ways of scaling its partnership with marketgoo, and is already working on leveraging the Tier0 product to convert customers who have not yet acquired their SEO services. Additionally, a bundled basic SEO product is in the works.
See how we can achieve these results with you
Contact Us today for a discovery call and demo.
