“marketgoo is a company that will be true to its word and proactively help you develop your business idea”
Rubén Coll Molina
|
Commercial Manager
Making Customers More Successful is The Key
BeeDIGITAL was looking to overcome a few challenges with marketgoo’s help:
01
Sales Reps
02
Prospect Pain Points
03
Account Managers
“Before marketgoo, Sales Reps would spend considerable time manually sourcing leads which had a low level of segmentation and were of varying
quality.”
Commercial Manager
“An automated SEO report is sent out monthly, and it validates the work we’ve done for the client by showing clear progress each month. This has helped improve client retention.”
Commercial Manager
The Outcome
Partnering with marketgoo not only helped BeeDIGITAL overcome their challenges, it also had a positive effect on customer loyalty, lead generation, their value proposition and resource optimization.
- Customer loyalty: Not all account managers have extensive SEO knowledge, and they use the marketgoo SEO report* to engage in successful consultative service, identifying the exact pain points that clients have based on their website’s SEO status. Then they can propose and execute tasks to improve the SEO performance of our customers’ websites.
- Fulfillment: The fulfillment team can successfully serve a client with a clear picture of where their websites need the most help.
- Differentiation: the website report is an effective differentiator between BeeDIGITAL’s tiered plans.
- Lead Segmentation: BeeDIGITAL uses marketgoo to run massive scans on lead lists. This enables them to easily detect and segment leads, reducing the need for manual or rote work from the Sales Reps and ensuring high quality leads that truly fit their niche.
- Lead Generation: the BeeDIGITAL website offers awhite-labelled free SEO reports to generate leads.
* This report is customised by BeeDIGITAL via our API and does not refer to the Free Website Report you see in marketgoo’s lineup.
The Proof is in The Numbers
- Time Savings: Sales Reps would spend up to 2 hours a day sourcing and segmenting lead lists. With marketgoo as one of the main tools being used for segmentation, that process is automated and Sales Reps can focus on making more sales calls.
- Meaningful calls: before integrating marketgoo as one of the main tools used to segment their potential market, Sales Reps had 35% meaningful calls (calls over 1 minutes) with prospects, and afterwards it went up to 65% meaningful calls.
- Lower overhead: There is less work for account managers thanks to the monthly website SEO report, bringing down the average time they spend on each client to 15 minutes per month.
- Client Retention: The Monthly Report doubled client retention.
Our relationship with the marketgoo team is excellent. Starting with the CEO, they are always willing to give us their time, attention and expertise to help us solve problems and create new ways to help our customers.
Commercial Manager
What’s Next in The Partnership
BeeDIGITAL is currently studying new ways of scaling its partnership with marketgoo, and is already working on leveraging the Tier0 product to convert customers who have not yet acquired their SEO services. Additionally, a bundled basic SEO product is in the works.
Customer satisfaction with the monthly SEO Report is so high that Clients usually do not require any further explanations from their Account Managers, increasing the number of clients that Account Managers can attend to and decreasing time spent on calls with individual client accounts.
Commercial Manager
See how we can achieve these results with you.
Contact Us today for a discovery call and demo.