Quick Guide: Small Business Saturday & Black Friday SEO

in SEO & Website Tips. Last Updated on June 4th, 2019

The numbers don’t lie – Black Friday SEO and Small Business Saturday are crucial for small businesses.

Around 112 million shoppers showed their support for Small Business Saturday last year by making purchases and about 72 percent of U.S. consumers now know about Small Business Saturday. Those are important reasons to make the most of this event!

[Tweet ” 72 percent of U.S. consumers now know about Small Business Saturday”]

Black Friday is a widely known event that has even been picked up around the globe, so it’s also a no-brainer to get in on the action!

[Tweet “Just in 2016, the average shopper spent $900 on Black Friday.”]


Remind everyone on your mailing list that they have limited time to take advantage of your Black Friday & Small Business Saturday promotions. This is also the perfect time to e-mail those site visitors that left your site in past weeks without making a purchase, and remind them that this coming holiday they can finally make their intended purchase at a discount! What services to use for mailings? We like:

Image by Samantha Chen


According to the National Retail Federation, over half of Thanksgiving weekend shopping is done online. This means that your site has to be optimised for mobile devices! Keep your eye on your site’s mobile loading time and check whether the images on your site are optimised, because that will ensure that visitors don’t abandon your site after it takes too long to load. How to check? You can do this with:

Our Free SEO report quickly tells you if your site is ready for mobile visitors


  • Use the hashtags #shopsmall #dinesmall #SmallBusinessSaturday and #BlackFridayYourCity (i.e., #BlackFridayNYC #BlackFridayArizona #BlackFridayLondon, etc)
  • Collaborate with other small businesses near you, so you can mention their promos on your posts, and they can do the same with you.
  • Make sure that your information is up-to-date on your website and social media accounts. This includes your Name, Address, Phone number and Hours – remember to specify if you will be open for longer hours during Saturday). Look at the Instagram post from the small retailer Crib below:

We have some very special offers for #blackfriday & #smallbusinesssaturday! • Every purchase will earn DOUBLE REWARDS POINTS! You know how fast those points add up, so take advantage of this opportunity to earn discounts on future purchases! • ALL remaining @marumaruhawaii inventory will be available to purchase starting on #blackfriday! If you missed out on the craft fair last weekend, hurry in for totes, hates, stickers, keiki & adult tees. • The first 10 customers to make purchases on #smallbusinesssaturday will get a free tote! @shopsmall this holiday season and support your local businesses. Did you see the article in Saturday’s paper? Swipe to read more about SMALL BUSINESS SATURDAY and why it is so important. • Don’t forget that the @downtownhilohawaii Christmas Parade is on Saturday starting at 6pm. The route is reversed this year and will be coming up Waianuenue Ave. we’ll have Ana & Elsa from @bigislandprincessparties on hand for a meet & greet so come watch the festivities from our shop! • Our hours for the rest of this week are noted as well. Call if you have any questions! #hilo #hawaii #shopsmall #shoplocal #consignment #boutique #thankful #bigisland

A post shared by crib. (@cribhawaii) on


Visitors to your site will only take a few short seconds to figure out whether they intend to stick around. Grab their attention with a popover, pop-up or horizontal bar on your site. Include a timer and/or a discount code.

See how these sites are doing it:


Stitcher.com – see how at the bottom of the homepage they have their Black Friday promo code and a button to take you directly to checkout.





Verameat.com – see how they have a special image on the homepage that shows up just for Thanksgiving.




That’s it for your quick guide which you can go over today! It’s all doable and requires a just little time investment. If you want to take it further and create special banners for your social accounts, go over to Canva.com and you will see they already have templates of the right sizes to make images for every type of social platform. It’ll take you just minutes to complete.

Have a great Weekend!


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