Web marketing is still pretty complicated for most website and business owners. Most people understand that the Internet is a window of opportunity to grow their businesses online, but most of them don’t know where to start.
In most situations, whether you hire an agency or go ahead on your own, you will have to do a website audit. These reports usually help to increase awareness around online marketing. If I am showing you 20 different clear things your web is lacking, it is easy to pull a trigger of action. If I am telling you that your competitor is way more popular than you online, you may be motivated to act because of anxiety.
Website audit tools are quite popular
Here are some examples of popular audit tools:
HubSpot Marketing Grader gives you a short preview of your blogging, social media, SEO activity and even Mobile responsiveness. Hubspot has been doing this for years.
Google Pagespeed is another straight to the point tool that checks your site for mobile and desktop loading speed which is an important SEO ranking factor. Powerful, but a little too complex for a an average user.
Mobile-friendly Test tool by Google is another recently popular tool that explains by itself but does not offer more than a mobile point of view check.
Lead generation tools
At marketgoo we had some experience in the past after creating 3 different versions of our website marketing report. Our newest version shows the user a comprehensive report about their website. Not only that, it is a great lead generation tool for our partners who brand it and run them in their websites or direct campaigns. We are now running thousands of reports on a monthly basis.
Want to test the process? Run your free report now and send us your comments!