Updated November 2020
There are plenty of tips on how to get started on Pinterest for Business, how to ‘win’ at Pinterest, marketing for Pinterest, and so forth. We decided to give you examples (sometimes it’s better to learn by looking at others, rather than just reading through tips and theory!) of brands we think are doing a good job on this social network. Not all of them are doing similar things, so instead of trying to pinpoint the necessary elements for success, use these to get inspired, and recognise what could work for you.
1. Happy Socks: This Swedish sock brand uses their profile not only to pin their latest collections, but also to share a style board for their customer’s to get some fashion inspiration, and they have a board with things they like, which transmits the spirit of the brand. They also make use of the ‘Shop’ tab that displays price and links back to their website.
2. FormFire: Self-described part-time glassworker and teacher, part-time residential designer, part-time writer, full-time mom – producing modern, minimal and sophisticated lamp work jewelry, this profile has garnered over 2 million followers! Most of the boards are inspiration, and it doesn’t matter that there isn’t even a seasonal product catalogue – with the amount of content-rich boards here, you just know that visitors will get curious and click on the official website’s link.
3. The Strategist: This site aims to curate and test the best products across many categories so you don’t have to. From baby gear, to beds, food and office gear, their boards reflect all the content they publish on their site and newsletters. Note how they label their boards with the year so visitors can be sure they’ve been recently updated.
4. Tablet Hotels: Instead of just pinning the hotels they have listed, Tablet takes it a step further and has boards for each destination, with not only hotels, but sights to see, and a great ‘hotels that float’ board which you should check out 🙂
5. The Grommet: This great e-commerce site uses the platform well as a catalogue showcase, but also has boards where they’ve classified their product offering in a nifty way: ‘gifts for women’, ‘gifts for men’, ‘green and eco friendly’, etc. There are also many inspiration boards for visitors to browse, and they make use of the ‘Shop’ tab where pins have price information and links back to their website’s product pages. See how they also have a showcase board that hogs the spotlight when you first visit their profile.
6. Baylor University: this University uses events like graduation, weddings, athletics, parties and more to paint a picture of student life and stay on brand.
Check out some more some stats on Pinterest in this full infographic made by the guys at websitebuilder.co.uk.
Pinterest is part of your strategy to get your brand and website noticed. If you want to learn more about how Pinterest fits into your strategy, you can read CXL’s comprehensive guide.