A few weeks ago we were included in instantprint’s “Ultimate Local Marketing Guide” and we thought it might be useful for all our audience and users that happen to be local businesses. This kind of marketing is vital for local business owners who want to discover and attract more customers in their area. So, when instantprint approached us to provide some insight and information around local marketing, we were keen to provide them with our tips and words of advice.
Our published piece of advice was:
So many people now search for what they need using their phone, laptop or desktop and if you fail to claim your business page on Google you’re missing a huge opportunity. Even if you’re not an e-commerce website, you still need to ensure you’re visible and easy to find online. When people are hungry they search for where to eat online, even if they don’t intend to purchase online. Therefore, it’s vital that your website is fully optimised, including simply claiming your official business page.
Other quotes included in the eBook which we found interesting are:
Hosting free events at your business is an engaging and creative way to attract more customers and to network with local business owners, not to mention the social media benefit it can bring.
Additionally, becoming more involved with your local community, including working with a local charity, is another positive and effective way to market your business locally.
If you’re seeking further ways to improve your local marketing then download instantprint’s FREE eBook on local marketing here.
Additionally don’t forget to get another freebie, which is your FREE SEO Report, auditing your website for issues you need to fix in order to improve your site’s traffic and rankings: