If you’re wondering what an SEO Audit is, or looking to perform one for your website, then this series is for you.
Usually two kinds of cases arise where you need an SEO Audit: You want to know whether you’re doing your SEO correctly, or you need to start optimising your website for search engines and an audit will be your starting point.
It will show your site’s performance on a number of factors that impact your site’s ranking on search engines like Google, Bing and Yahoo. If you improve on the issues detected in this review, then your site traffic and rankings should improve.
You can manually audit your site’s SEO by looking at performance on social media, rankings, backlinks, broken links, technical SEO, etc. Since this takes time, people often opt for a tool to generate this SEO Audit Report instead.
There are plenty of tools that will do this (paid and free), and each has its differentiating features. We will focus on our own Free SEO Report, which you can generate for an unlimited number of websites, and which has some of the most complete information on your site that you can get for free.
Your first order of business is to generate an SEO Report on your site, which will tell you what technical SEO issues have, how you’re doing across different relevant SEO categories such as Social Performance, Mobile Readiness, Site Content, Site Popularity, Visitors, Keyword rankings, etc.
You’ll also see short explanations on why each element is important and see which are the most urgent issues you need to fix.
Next in this Series: How to Intepret your SEO Report.